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Futures In Progress About


When economic, political, cultural and environmental changes signal the beginning of a new era, FUTURES IN PROGRESS was created to respond to the significant complexities facing museums and cultural institutions today. Understanding that every moment of crisis is also an opportunity for transformation, we exist to explore and exploit museums' potential and accompany and guide them in their reinvention to become resilient, innovative and relevant institutions for society.

We are a strategic consultancy specialising in museums and cultural institutions. We advise them in their management and museum leadership, defining, through trend research and future thinking, the strategic direction (strategic planning) of the institution to make the optimal decisions to fulfil their mission.

FUTURES IN PROGRESS is Ainara Murillo and Xavi Barberà: we conceived it during the confinement with the will to offer solutions to museums and other cultural institutions after the aftermath of COVID. This emerging business venture as strategists for museums is the result of more than 15 years of professional career working with large corporations in creativity, trends, marketing, design and social innovation.

If you are in charge of a museum or cultural institution and want to start the necessary strategic reflection process for its transformation, please contact us. +34 696 840 533 /

Find out more in our Consultancy section.