FUTURES IN PROGRESS is a climate-driven narrative design studio located in Poblenou, Barcelona. Our aim is to trigger a change in mindset regarding the current climate reality and rethink a new climate awareness that drives us to a brighter and more encouraging future.
The basis of our work is in research and creation: first, we investigate the latest market, design and artistic trends, all the sociocultural changes urged by the climate change as well as all the present and future topics that derive from it. Later, based on our clients’ needs —brands, NGO’s and public and private institutions— we design new climate narratives that promote and urge a collective and effective raising of awareness.
FUTURES IN PROGRESS is Ainara Murillo and Xavi Barberà, who after extensive professional careers in the world of cultural and creative industries, feel the need to redirect our creative effort towards an objective as ambitious and of such importance as the fight against climate change. This emergency is threatening the planet and we are determined to act with the tools we master: research and creativity. This is the starting point of our home-studio.
We approach the climate crisis in a very personal way, establishing connections between sociocultural changes and aesthetic movements and exploring the intersections between climate change and culture. Then, in-depth research and analysis allow us to understand the very existence of the emerging movements and trends to produce narratives of reaction and endurance.
We understand that society in general, and the younger generation especially, are demanding new codes and messages that will translate into a change of paradigm, fighting against climate change. Thanks to our background in the creative industry, we know how to connect with multiple, diverse audiences and adapt each message to them.
In our work process, a variety of profiles from the creative community intervene, always under our guidance and leadership.
FUTURES IN PROGRESS aims to be an active part of a global movement of raising awareness about the climate emergency, and to transform, through research on trends and creating content, a threat into a reality of responsibility and respect towards the planet from which to project a fascinating, beautiful and optimistic future.
All those brands, NGOs or institutions (public or private) aware of the current climate emergency that want to develop a climate aware narrative, do not hesitate to contact us here: email@example.com
FUTURES IN PROGRESS Our home-studio is located in Poblenou, Barcelona. Phone: +34 696 840 533 / Mail: firstname.lastname@example.org
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