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Beauty and wellness emerging brands have the ability and opportunity to lead the circular economy as it gains ground. To achieve this, leadership requires a strategy that considers the profound changes and continuous transformations in the environment and the evolution of the market. For this reason, we offer circular startups in the beauty and wellness sector a personalized strategic guide. A strategic plan that becomes a guide for decision-making and aims to guide startups towards building a solid and relevant brand, providing security and vision for the future.

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This guide is the result of two independent and complementary frameworks:


We explore relevant trends in the new circular paradigm related to beauty and wellness market, detecting consumer behavior shifts, design directions, new circular business model case studies, among others, to provide valuable insights for your circular beauty and wellness brand. We also look for new circular business opportunities by visualising future scenarios for the progress of your circular startup.


We apply beauty and wellness market knowledge to create solid and effective circular strategies (Go-to-Market Circular strategy, Circular Brand strategy). We provide a strategic framework within which circular products and services can be developed and driven forward with determination.

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